Discover the mobile apps behind the world's best DTC brands

Gymshark is a fitness apparel brand offering gym and workout clothing and accessories for men and women — leggings, sports bras, T-shirts, tank tops, shorts, and outerwear engineered with sweat-wicking, performance-focused fabrics. It frames its products around helping athletes 'unlock their full potential', spanning training, recovery, and everyday styles. Gymshark sells directly through its own online store, with free delivery over a spend threshold and a heavy community and social-media presence.

Alo Yoga is an activewear brand rooted in yoga and studio-to-street style. It designs leggings, sports bras, tops, shorts, sweatshirts, and accessories for women and men, with collections organized around activities like yoga, Pilates, running, tennis, lounge, and training, emphasizing wear-tested fit and pieces that move from workouts to everyday. Alongside apparel, Alo offers footwear, bags, and lifestyle accessories, positioning itself around a mix of performance and fashion-forward, celebrity-favored style.

e.l.f. Cosmetics (eyes, lips, face) is a beauty brand offering affordable, high-quality makeup, skincare, and hair care, with most products priced at $10 or under. Its lineup spans primers, setting powders, serums, tints, and treatment oils. e.l.f. positions its products as clean, vegan, cruelty-free, and Fair Trade Certified, with a mission of making beauty accessible so everyone can 'own their beauty, without compromise,' supported by its Beauty Squad rewards program.

John Varvatos is a designer menswear label offering men's clothing, footwear, and accessories with a premium, rock-and-roll-inflected aesthetic. Its collections span leather jackets and outerwear, graphic and crew tees, knitwear, pants, and bags, positioned at luxury price points. The brand sells directly to consumers through its own e-commerce site, offering new arrivals, seasonal collections, and sale, with free US shipping over a set threshold.

Kiokii ('Kiokii and...') is an online retailer of Asian beauty products, specializing in Korean, Japanese, and Chinese skincare and cosmetics for customers across Canada and the US. It curates cult-favorite K-beauty brands and trending Asian makeup. The store positions itself as a one-stop destination for routines like 'glass skin' and for discovering Asian skincare and cosmetics.

Fashion Nova is a fast-fashion brand offering trend-driven, affordable clothing for women, men, plus sizes (NovaCurve), and kids (Nova Kids). Its catalog spans dresses, jeans and denim, matching sets, tops, shorts, swimwear, shoes, accessories, activewear, shapewear (NovaSculpt), and a Luxe line. The brand positions itself as 'trend-first fashion for every body,' emphasizing frequent new arrivals, extensive size ranges, and heavy promotional pricing.

PINK is Victoria's Secret's younger-focused label offering on-trend clothing, intimates, loungewear, and beauty — from everyday underwear and bras to going-out looks. It's built around comfort, self-expression, and a college-and-Gen-Z audience. The brand sells directly to consumers online, in stores, and through its app.

Urban Outfitters is a lifestyle retailer offering women's and men's fashion, accessories, home goods, and beauty with a distinctive, culture-driven aesthetic aimed at a young audience. It's known for blending product, creativity, and a strong point of view. The brand sells directly to consumers online, in stores, and through its app, with a UO Rewards program.

Forever 21 is a fast-fashion brand offering trend-led women's and men's clothing and accessories at accessible prices, refreshing its assortment constantly. It's a long-standing name in affordable, of-the-moment style. The brand sells directly to consumers online, in stores, and through its app.